- ROLE
Graphic Designer – Branding Fusion Design
- FOR
Stock X & Kevin Hart’s Laugh Out Loud! Lionsgate
This sponsorship presentation was assigned around noon with an end-of-day deadline. Within hours, before EOD expectations, I developed a bold fusion cross-branding concept that seamlessly fused the visual identities of Stock X and Kevin Hart's Laugh Out Loud! into a cohesive sponsorship experience.
Recognizing that the goal was to attract brand partners, I proposed creating a unified visual language that allowed both brands to coexist while strengthening the value proposition for potential sponsors. Given the creative freedom to explore independently, I designed the presentation from concept to completion, delivering an innovative solution that was enthusiastically received by the Senior Vice President of Product & Innovation and the Lionsgate team.