Pro Football Hall of Fame Hotel Art Direction for Interior Design Executive Presentation

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Graphic Designer/Art Direction for Presentation Design

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Creative Resource Associates/Pro Football Hall Of Fame

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Wide format presentation presented to The Pro Football Hall of Fame for new hotel interior design.

Creative Resource Associates, an interior design firm developing concepts for the Pro Football Hall of Fame Hotel, commissioned me to elevate a critical client presentation beyond a traditional design proposal. During our initial meeting, the firm's Principal described the emotional journey he wanted the presentation to convey—from the humble origins of American football to the innovation and spectacle of the modern game.

Working from that narrative, I researched and sourced rare historical photography from out-of-print football books at the Los Angeles Central Library—imagery unavailable online—to create an authentic visual story that complemented the interior design concepts.

Within one week, I designed a cinematic presentation that combined storytelling, typography, layout, archival photography, and visual pacing into a cohesive experience. The deck was presented to stakeholders in Canton, Ohio, where it received a standing ovation—helping transform an interior design proposal into a memorable, emotionally engaging presentation.

During the project, I realized the most iconic symbol of the Pro Football Hall of Fame wasn't the football itself—it was the legendary Gold Jacket presented to every inductee. That insight inspired me to develop a new conceptual logo centered around the jacket, creating a more meaningful and emotionally resonant visual identity for the brand.Although the logo wasn't part of the original scope, I believe great ideas should always be explored when they can strengthen a client's vision. This concept reflects my approach to design: looking beyond the obvious, uncovering deeper brand stories, and delivering creative solutions that add value far beyond the original assignment.

DISCLAIMER The presentation shown here has been edited to protect the confidentiality of the project. While the client's interior design concepts have been removed, the deck fully showcases my art direction, graphic design, presentation design, visual storytelling, typography, layout, and branding approach that shaped the overall presentation experience.